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BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Model in blue bikini sitting next to a red kayak in a grassy outdoor setting for J.Crew Camp Crew campaign.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

woman in blue bikiniblue bikinibikiniwomanmodelred kayakkayak

Description

A model poses outdoors in a vibrant blue bikini next to a bright red kayak bearing the J.Crew brand name. The scene features natural sunlight filtering through foliage onto a grassy ground, capturing a casual summer aesthetic for the Camp Crew campaign. The composition highlights the textured blue swimwear against the vivid red watercraft in a natural landscape setting.

Style

Lifestyle, Horizontal, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Royal Blue (60%)
Scarlet (40%)

Background

Park

Context

Advertising Campaign, Lookbook