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BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Five women posing in colorful swimsuits on a sunny grassy lawn holding camp flags and a garden hose.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

five women in swimsuitsfive womenwomen in swimsuitsgroup of women in swimwearjasmine tookesmartha hunttaylor hillsara sampaiojosephine skriverblue one piece swimsuitblue swimsuitorange bikiniyellow bikinistriped bikinicamp crew pennantcamp flag

Description

Five female models pose outdoors in colorful swimwear on a sunny green lawn for J. Crew's 'Camp Crew' Summer 2026 campaign. The models wear one-piece and two-piece bikinis in vibrant shades of blue, orange, yellow, and stripes while holding camp pennants and a garden hose. Natural sunlight illuminates the scene against a background of open field and trees.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

Swimwear

Color

Royal Blue (30%)
Terracotta (30%)
Butter (20%)

Background

Meadow

Context

Advertising Campaign