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  • ·J. Crew Camp Crew Summer 2026 Tug of War Campaign
BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Martha Hunt and Jasmine Tookes playing tug of war on a sunny grassy meadow in the J. Crew Camp Crew ad campaign.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

martha huntjasmine tookespeople playing tug of wartug of warfour people playing tug of waryellow j crew ribbonred floral bikini topbikini topwhite t shirttan shortsthick rope

Description

Models Martha Hunt and Jasmine Tookes join two male companions in a lively, sun-drenched game of tug of war on an open grassy meadow for the J. Crew 'Camp Crew' Summer 2026 advertising campaign. Martha Hunt smiles directly into the camera in the foreground, wearing an orange-red floral halter bikini top, white bottoms, and a striped knit sweater tied around her waist while grasping a thick rope adorned with a yellow J.Crew ribbon. Jasmine Tookes leans back laughing, dressed in a casual white t-shirt and tan shorts, backed by two shirtless men actively pulling the line amidst natural golden-tinged daylight and lush outdoor foliage.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (30%)
Coral Red (20%)
Beige (20%)

Background

Meadow

Context

Advertising Campaign