J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

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Models Martha Hunt and Jasmine Tookes join two male companions in a lively, sun-drenched game of tug of war on an open grassy meadow for the J. Crew 'Camp Crew' Summer 2026 advertising campaign. Martha Hunt smiles directly into the camera in the foreground, wearing an orange-red floral halter bikini top, white bottoms, and a striped knit sweater tied around her waist while grasping a thick rope adorned with a yellow J.Crew ribbon. Jasmine Tookes leans back laughing, dressed in a casual white t-shirt and tan shorts, backed by two shirtless men actively pulling the line amidst natural golden-tinged daylight and lush outdoor foliage.