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BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Five female models wearing swimwear pose on a rustic wooden lake dock beside a red canoe and pine trees for J. Crew.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

female models in swimwearwomen in swimsuitsswimwear campaignblue bikinired one piece swimsuitwhite bikinigreen floral bikiniwooden dockred canoe

Description

Captured for the J. Crew 'Camp Crew' Summer 2026 advertising campaign, models Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill pose on a weathered wooden dock extending over a clear green lake. The models wear a variety of swimwear including solid one-pieces and two-piece bikini sets in shades of blue, red, white, and floral patterns. A red canoe labelled 'CAMP CREW' floats alongside the dock beneath a wooden pergola decorated with camp pennant flags. In the sunlit background, two men stand on a distant floating platform framed by pine trees and bright natural lighting.

Style

Horizontal, Commercial, Nostalgic

Techniques

Natural light

Industries

Swimwear

Color

Royal Blue (30%)
Scarlet (30%)
Pure White (20%)

Background

Lake

Context

Advertising Campaign