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Five female models wearing swimwear pose on a rustic wooden lake dock beside a red canoe and pine trees for J. Crew.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

About

Captured for the J. Crew 'Camp Crew' Summer 2026 advertising campaign, models Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill pose on a weathered wooden dock extending over a clear green lake. The models wear a variety of swimwear including solid one-pieces and two-piece bikini sets in shades of blue, red, white, and floral patterns. A red canoe labelled 'CAMP CREW' floats alongside the dock beneath a wooden pergola decorated with camp pennant flags. In the sunlit background, two men stand on a distant floating platform framed by pine trees and bright natural lighting.

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Lake

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Advertising Campaign