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BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Martha Hunt in a red one-piece swimsuit leaning on yellow and blue kayaks on a grassy field in natural sunlight.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

martha huntwoman in red swimsuitred one piece swimsuitred swimsuitone piece swimsuitwoman leaning on kayak

Description

Model Martha Hunt poses outdoors in a vibrant red one-piece swimsuit for the J. Crew 'Camp Crew' Summer 2026 advertising campaign. She leans casually over a yellow kayak resting on a green storage rack, with a folded striped towel and blue kayak visible in the foreground. Bathed in direct natural sunlight, she looks directly toward the camera with a calm expression against a soft-focus background of grass and trees.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Swimwear

Color

Scarlet (50%)

Background

Meadow

Context

Advertising Campaign