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Brand
J. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Martha Hunt wearing an oversized royal blue knit sweater and white string bikini bottoms leaning against a wooden post by a lake.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

martha huntblue knit sweaterblue sweateroversized knit sweateroversized sweaterwhite bikini bottomsstring bikini bottomsbikini bottoms

Description

Model Martha Hunt leans against a rustic wooden dock post outdoors, wearing an oversized royal blue knit sweater paired with white string bikini bottoms. Soft natural sunlight illuminates the lakeside scene, with lush green foliage and calm water softly blurred in the background. The campaign image blends relaxed summer knitwear and swimwear styling with an understated outdoor aesthetic.