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  • ·J. Crew 'Camp Crew' Summer Mens Swimwear Campaign
BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Five shirtless men in colorful swim trunks smiling and posing in a lake, with one man carried on another's shoulders.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

men in swim trunksmen wearing swim trunksswim trunksmens swimwearfive men in waterfive men smiling

Description

Five shirtless men pose together in knee-deep lake water under warm, direct natural sunlight for J. Crew's 'Camp Crew' campaign. One man sits atop another's shoulders flexing both arms while the surrounding group laughs and holds various poses in patterned and solid swim trunks. A red circular graphic with 'STRONG SUITS' typography accents the upper right frame against lush green trees and wooden dock architecture.

Style

Vertical, Commercial, playful, Warm

Techniques

Natural light

Industries

Swimwear

Color

Scarlet (30%)
Navy (30%)

Background

Lake

Context

Advertising Campaign