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BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Martha Hunt lifting a grey t-shirt over a floral one-piece swimsuit while standing in front of a sunlit lake.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

martha huntmartha hunt swimsuitfloral one piece swimsuitfloral swimsuitheather grey t shirtgrey t shirtblonde woman by lakewoman in swimsuit

Description

Model Martha Hunt poses outdoors in front of a tranquil freshwater lake surrounded by tall green pine trees and reeds. She wears a heather grey short-sleeve t-shirt lifted slightly to reveal a high-waisted one-piece swimsuit featuring a dense, colorful micro-floral pattern. The natural sunlight highlights her blonde wavy hair and creates soft illumination across the natural setting. Captured for the J. Crew Camp Crew Summer 2026 advertising campaign.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Light Grey (50%)
Navy (30%)

Background

Lake

Context

Advertising Campaign