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  • ·J. Crew Camp Crew Campaign with Josephine Skriver
BrandJ. Crew
Project'Camp Crew' Summer 2026 Ad Campaign
Model Josephine Skriver in a striped knit bikini aims an archery bow and arrow in a sunlit grassy field.

J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Associated creatives

Jasmine Tookes
Jasmine TookesModels
Josephine Skriver
Josephine SkriverModels
Martha Hunt
Martha HuntModels
Sara Sampaio
Sara SampaioModels
and Taylor Hill
and Taylor HillModels
Julia Collier
Julia CollierJ.Crew Chief Marketing Officer

Tags

josephine skriverwoman aiming bowwoman with bow and arrowstriped crochet bikinistriped bikinicrochet bikiniknit bikiniarchery bowrecurve bowbow and arrow

Description

Model Josephine Skriver aims a recurve archery bow with a nocked arrow in an open sunlit field for the J. Crew 'Camp Crew' Summer 2026 ad campaign. She is styled in a textured crochet knit triangle bikini featuring blue, cream, and yellow horizontal stripes. Captured in warm natural daylight, the frame features a soft-focus background of lush woodland trees.

Style

Vertical, Commercial, playful, Warm

Techniques

Natural light

Industries

Swimwear

Color

Off-Black (40%)
Denim (30%)
Caramel (30%)

Background

Woodland

Context

Advertising Campaign