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Brand
Superdry
Project2024 Ad Campaign
Group of young diverse people smiling and holding soccer balls outdoors in a black and white campaign shot for Superdry.

Superdry 2024 Ad Campaign 2024

Associated creatives

Simon Upton
Simon UptonPhotographer
Phoenix Ly
Phoenix LyHair Stylist
Carmen Cicchinelli Production
Carmen Cicchinelli ProductionProduction Company

Tags

group of young adultsgroup of peoplesoccer ballvarsity jacketathletic wear

Description

This black and white commercial campaign image for Superdry features a diverse group of young adults gathered outdoors, posing together with soccer balls. The central figure wears a varsity jacket and sweatpants, while surrounding individuals sport branded t-shirts, hoodies, and athletic shorts. The outdoor setting is captured in natural daylight, creating a candid and dynamic atmosphere. The composition emphasizes youth culture and sportswear, styled with authentic textures and high contrast monochrome grading.

Style

Vertical, Commercial, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Sportswear

Background

Park

Context

Advertising Campaign