Hotel Arlberg Lech Brand Identity 2020

Description

An outdoor advertising poster stand is positioned on a city sidewalk, framed by large tree trunks on either side. The poster features a red graphic layout depicting an aerial view of a basketball court with white line markings and small figures. The sign is set against a backdrop of a wide street and a modern brick building exterior with large windows and a sloped roof. Natural daylight illuminates the urban street scene. The composition is structured symmetrically with the vertical stand centered in the foreground.