Brand Identity 2021

Description

This outdoor brand identity shot for the Piedmont Arts Fund features a vibrant red A-frame sidewalk sign positioned on a textured aggregate concrete surface. The sign displays bold white typography reading "THIS WAY" at the top and stylized letterforms spelling "ART" below. A small red balloon floats above the sign, tethered by a delicate string attached to the frame. Natural sunlight casts sharp shadows across the ground, creating high-contrast diagonal lines throughout the composition. The overall aesthetic combines graphic sign design with playful environmental placement.

Style

Horizontal, Commercial, Clean

Color

Background

Road

Context

Advertising Campaign