MAC Montreal Brand Identity 2021

Description

An exterior architectural photograph captures a large exhibition banner mounted on the concrete wall of the MAC Montreal building. The banner displays bold pink French typography reading LE MUSEE FERME LE 27 JUIN set against a warm beige background, topped with a smaller photographic inset showing museum displays. Strong diagonal sunlight casts sharp shadows across the geometric concrete panels of the building facade. The image is part of the Brand Identity project, with graphic design by Caserne and photography by Thanh Pham.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Residential Building

Context

Advertising Campaign