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Billboards for Rothy's featuring women models and typographic posters against a concrete wall

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Description

This outdoor campaign image displays multiple billboard panels and posters mounted against a textured concrete wall, showcasing visual branding elements. The panels feature photographs of female models posed against coloured backdrops alongside bold blue typography spelling out advertising messages. Geometric abstract shapes in red and blue add graphic contrast across the paper surfaces. The natural lighting highlights the textured grain of the posters and the rugged finish of the concrete wall below.