MAC Montreal Brand Identity 2021

Description

An exterior architectural photograph captures a large exhibition banner mounted on the concrete facade of a building for MAC Montreal's brand identity project, designed by Caserne and photographed by Thanh Pham. The banner features striking red typography on a two-tone background, with the top section in a warm peach tone displaying NOUVELLES ACQUISITIONS and the bottom section in bright yellow displaying DE LA COLLECTION. The surrounding architecture consists of textured grey concrete panels, dark metal framing, and a row of narrow vertical windows at the base. Natural daylight casts diagonal shadows across the lower right portion of the facade, emphasizing the architectural geometry and graphic display.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Civic Building

Context

Advertising Campaign, Editorial