Royal College of Art Brand Identity 2023

Description

This image presents an exterior street-level view of a large exhibition hoarding installed on a corner building facade. The temporary wooden hoarding features monochromatic architectural relief graphics overlaid with a vibrant green rectangular panel bearing bold typography and Royal College of Art event details. Surrounding the installation are urban street elements including asphalt paving, metal pedestrian barriers, a traffic bollard, and storefront windows with striped awnings overhead. The composition is captured in daylight with crisp natural shadows cast across the pavement and street structure.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Street

Context

Out of Home (OOH)