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Custom-designed ping pong table featuring a pink half and green half with abstract graphic shapes set on a concrete floor

Brand Identity 2021

Associated creatives

Description

A custom ping pong table designed for The Art of Ping Pong brand identity project by Campbell Hay sits on a textured concrete surface. The table surface is split into a muted pink half and a vibrant green half, each featuring bold black abstract graphic shapes and printed typography. A central metal net divides the two halves, and sharp shadows cast across the floor from natural overhead lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Coral Red (30%)

Forest Green (30%)

Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign