Brand
ProjectBrand Identity

The Art of Ping Pong Brand Identity 2021
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Description
A custom ping pong table designed for The Art of Ping Pong brand identity project by Campbell Hay sits on a textured concrete surface. The table surface is split into a muted pink half and a vibrant green half, each featuring bold black abstract graphic shapes and printed typography. A central metal net divides the two halves, and sharp shadows cast across the floor from natural overhead lighting.