Minimal Collective Brand Identity 2021

Description

This project showcases brand identity work by Minimal Collective, featuring bold typographic posters displayed in outdoor urban settings. The compositions rely on precise geometric grids, large sans-serif lettering, and contrasting monochromatic color palettes. One poster stands on a metal frame outdoors, while the other is mounted directly onto a textured concrete wall. The design work incorporates structured layout principles typical of contemporary graphic design and visual communication.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Background

Street

Context

Advertising Campaign