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BrandHotel Arlberg Lech
ProjectBrand Identity
Billboards displaying a grid of repetitive posters featuring portraits, architectural details, and typography.

Hotel Arlberg Lech Brand Identity 2020

Associated creatives

Bureau Rabensteiner
Bureau RabensteinerProjects by
Character
CharacterProjects by
supernulla
supernullaProjects by
Arndt Benedikt
Arndt BenediktProjects by
Stoëmp Studio
Stoëmp StudioProjects by

Tags

promotional posterspostersbillboard displaybillboardbrand identitytypography

Description

This image showcases the brand identity project for Hotel Arlberg Lech, presented across a series of large outdoor billboards mounted on a concrete wall. The display features a multi-panel grid of repetitive promotional posters, combining striking photographic portraits, industrial architectural elements, and bold typography. The composition is clean and structured, with repeating visual motifs creating a rhythmic layout across the urban streetscape.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Hotels

Color

Charcoal (50%)
Crimson (30%)
Pure White (20%)

Context

Out of Home (OOH)