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  • ·H&M Summer Minimal Editorial with Mia Armstrong
BrandH&M
ProjectSummer minimal
Model Mia Armstrong wearing an open white tailored blazer over a black bra top with a hanging white pouch against a dark background.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwhite blazeropen white blazertailored blazerblack bra topblack triangle brabra topwhite neck pouchlanyard pouchneck walletwoman in white blazerwoman wearing blazer

Description

Mia Armstrong poses for the H&M Summer Minimal project, photographed by Kulesza & Pik with art direction by Mimi Makela. She wears a crisp off-white tailored blazer left open over a black triangle bra top, accented by a white leather lanyard neck pouch. The look features clean, slicked-back grooming and soft frontal lighting set against a dark backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (70%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign