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  • ·H&M Summer Minimal Editorial with Mia Armstrong
BrandH&M
ProjectSummer minimal
Model Mia Armstrong wearing a white wrap button-down shirt and black leather culottes against a brushed metal industrial door.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

white wrap shirtwhite button down shirtwhite collared shirtblack leather culottesblack leather shortsleather culottesblack tote bagblack handbag

Description

Model Mia Armstrong poses outdoors in front of a brushed metallic industrial door for H&M's Summer Minimal project. She wears an unbuttoned white long-sleeve collared shirt tied at the waist with an asymmetrical drape, paired with wide-leg black leather knee-length culottes. Under her right arm, she holds a structured black tote bag. Directed with art direction by Mimi Makela and shot by photography duo Kulesza & Pik, the frame features soft natural lighting, subtle hair styling by Lachlan Mackie, and clean makeup by Regina Törnwall.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Metal Texture

Context

Lookbook