H&M Summer minimal 2026

Description

Photographed by Kulesza & Pik for H&M's Summer Minimal project, model Mia Armstrong stands outdoors in front of a large white panel backdrop positioned against a black production truck. She wears a black sleeveless boat-neck crop top paired with low-rise black trousers featuring draped skirt overlay detailing, accessorized with a subtle gold arm cuff and flat black sandals. The full-length shot uses soft natural daylight, emphasizing clean lines and minimalist styling under art direction by Mimi Makela, hair by Lachlan Mackie, and makeup by Regina Törnwall.

Style

Editorial, Vertical, Minimalist, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign