Brand
ProjectSummer minimal

H&M Summer minimal 2026
Associated creatives
Tags
Description
Photographed by Kulesza & Pik for H&M's Summer Minimal project, model Mia Armstrong stands outdoors in front of a large white panel backdrop positioned against a black production truck. She wears a black sleeveless boat-neck crop top paired with low-rise black trousers featuring draped skirt overlay detailing, accessorized with a subtle gold arm cuff and flat black sandals. The full-length shot uses soft natural daylight, emphasizing clean lines and minimalist styling under art direction by Mimi Makela, hair by Lachlan Mackie, and makeup by Regina Törnwall.

