BrandH&M
ProjectSummer minimal

H&M Summer minimal 2026
Associated creatives
Tags
Description
Model Mia Armstrong is captured from behind walking across an open concrete surface for the H&M 'Summer minimal' campaign. She wears a black sleeveless top featuring an open cutout back paired with loose black trousers and dark sandals. The shot features soft overhead lighting and clean minimalist styling photographed by Kulesza & Pik.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Off-Black (90%)
Background
Road
Context
Lookbook

