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Brand
H&M
ProjectSummer minimal
Rear view of a woman wearing a black strappy backless peplum top and fitted black capri leggings on an asphalt street.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

black backless topbackless toppeplum topblack peplum topstrappy back topblack capri leggingscapri leggingscropped black pants

Description

Captured by photography duo Kulesza & Pik for the H&M Summer Minimal project, this composition features model Mia Armstrong from the back in a sleek monochrome look. She wears a black backless top secured by delicate criss-cross ties across the bare back and finished with a gathered peplum hem. The piece is paired with mid-calf black capri leggings with discreet side slits at the cuffs, framed against the neutral texture of an outdoor paved street in soft daylight.

Style

Vertical, Minimalist, Editorial

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Street

Context

Advertising Campaign