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  • ·H&M Summer Minimal Editorial with Mia Armstrong
Brand
H&M
ProjectSummer minimal
Model Mia Armstrong wearing a black sleeveless crop top and matching black skirt against a dark background for H&M.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwoman in black crop topblack crop topcrop topblack skirttwo piece outfitsleeveless crop topboat neck top

Description

Model Mia Armstrong poses facing forward in a minimalist two-piece ensemble for H&M's Summer Minimal campaign. She wears a black sleeveless boat-neck crop top paired with a matching high-waisted black skirt. Soft diffused lighting defines her features and bare midriff against a deep black studio backdrop. Photographed by Kulesza & Pik with art direction by Mimi Makela, the composition features an understated editorial tone with fine organic grain.

Style

Editorial, Vertical, Minimalist, Grainy

Techniques

Soft Light, Analogue / film

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Black Seamless

Context

Advertising Campaign