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  • ·H&M Summer Minimal Mia Armstrong Fashion Shoot
BrandH&M
ProjectSummer minimal
Model Mia Armstrong wearing a black crop top and draped black skirt against a white outdoor backdrop beside a black production vehicle.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongmodel mia armstrongwoman in black crop topblack crop topcrop topblack skirtdraped skirtblack trousersblack sandalsgold arm cuffarm cuff

Description

Model Mia Armstrong poses outdoors for H&M's Summer Minimal project, captured by photography duo Kulesza & Pik. She wears a minimalist black boatneck crop top paired with a low-rise draped black skirt over tailored trousers and flat black sandals. A gold armband accents her left bicep. The shoot utilizes a temporary white backdrop mounted to the exterior side of a glossy black production truck parked on light paving under bright, diffused daylight.

Style

Editorial, Vertical, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign