Brand
ProjectSummer minimal

H&M Summer minimal 2026
Associated creatives
Tags
Description
A monochrome fashion portrait for H&M's Summer Minimal project features model Mia Armstrong seated on a street curb. She wears a white scoop-neck tank top paired with fitted dark denim jeans and flip-flops, accented by a delicate chain necklace. Photographed by Kulesza & Pik with art direction by Mimi Makela, the composition uses natural daylight and a blurred urban street background.

