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  • ·H&M Summer Minimal Editorial with Mia Armstrong
BrandH&M
ProjectSummer minimal
Model Mia Armstrong sitting on a street curb wearing a white tank top and dark jeans in a black and white fashion portrait.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwoman sitting on curbwhite tank toptank topdark skinny jeansskinny jeansdark jeans

Description

A monochrome fashion portrait for H&M's Summer Minimal project features model Mia Armstrong seated on a street curb. She wears a white scoop-neck tank top paired with fitted dark denim jeans and flip-flops, accented by a delicate chain necklace. Photographed by Kulesza & Pik with art direction by Mimi Makela, the composition uses natural daylight and a blurred urban street background.

Style

Vertical, Monochrome, Minimalist, Editorial

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (30%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign