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  • ·H&M Summer Minimal Campaign with Mia Armstrong
BrandH&M
ProjectSummer minimal
Model Mia Armstrong wearing a cropped beige jacket, dark sunglasses, and black wide-leg trousers against a white studio backdrop outdoors.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwoman in black sunglassesblack sunglassescropped beige jacketbeige jacketcropped jacketblack wide leg trouserswide leg trousersblack trousers

Description

Model Mia Armstrong stands outdoors in front of a white backdrop panel in an editorial campaign for H&M's Summer Minimal project, captured by photography duo Kulesza & Pik. She is styled in a light beige cropped zip jacket, high-waisted black wide-leg trousers, dark shield sunglasses, and flat black sandals. Direct, hard sunlight casts defined shadows onto the paved sidewalk beneath her, highlighting the clean lines and minimalist aesthetic of the wardrobe.

Style

Vertical, Clean, Minimalist, Commercial

Techniques

Hard Light

Industries

High Street Fashion

Color

Jet Black (50%)
Beige (30%)

Background

White Seamless, Residential Building

Context

Advertising Campaign