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BrandH&M
ProjectSummer minimal
Black and white close up portrait of a woman's eyes, defined eyebrows, and forehead against a plain pale background.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwoman close up portraitclose up portraitblack and white portraitdefined eyebrowswoman face

Description

A high-contrast black and white close-up portrait of model Mia Armstrong for H&M's Summer Minimal campaign. Photographed by Kulesza & Pik with art direction by Mimi Makela, the composition highlights her direct gaze, defined eyebrows, and natural skin texture. Soft diffused light illuminates the face against a minimalist pale background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (20%)

Background

White Seamless

Context

Advertising Campaign