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Brand
H&M
ProjectSummer minimal
A woman in a sleeveless white dress crouches on a city pavement next to a dark doorway, looking back toward the camera.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwoman in white dresswhite dresssleeveless white dresswoman crouchingminimalist white dress

Description

Model Mia Armstrong crouches on an urban sidewalk in front of a dark doorway and concrete wall for the H&M Summer Minimal project. She wears a minimalist, sleeveless white dress with an asymmetrical hem paired with black shoes. Her hair is styled back with a sleek wet look, complemented by natural makeup. Photographed by Kulesza & Pik with art direction by Mimi Makela, the vertical portrait features muted natural light and a clean architectural palette.