H&M Summer minimal 2026

Description

Model Mia Armstrong crouches on an urban sidewalk in front of a dark doorway and concrete wall for the H&M Summer Minimal project. She wears a minimalist, sleeveless white dress with an asymmetrical hem paired with black shoes. Her hair is styled back with a sleek wet look, complemented by natural makeup. Photographed by Kulesza & Pik with art direction by Mimi Makela, the vertical portrait features muted natural light and a clean architectural palette.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Editorial