BrandH&M
ProjectSummer minimal

H&M Summer minimal 2026
Associated creatives
Tags
Description
Black and white portrait of model Mia Armstrong for H&M's Summer Minimal project, photographed by Kulesza & Pik with art direction by Mimi Makela. The subject poses with arms crossed, wearing a white ribbed tank top and a silver chain necklace under dappled sunlight against a dark mosaic tile background.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (70%)
Silver (metallic) (20%)
Background
Geometric Pattern
Context
Editorial

