BrandH&M
ProjectSummer minimal

H&M Summer minimal 2026
Associated creatives
Tags
Description
A monochrome close-up portrait of model Mia Armstrong for H&M's Summer Minimal project, captured by photography duo Kulesza & Pik. She wears oversized black shield sunglasses paired with a minimalist white crewneck t-shirt. The high-contrast black and white composition focuses tightly on the face against a dark, softly blurred background.
Style
Editorial, Vertical, Monochrome, Minimalist
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (40%)
Context
Advertising Campaign

