H&M K-Street 2025
Associated creatives
Tags
Description
This image for the H&M project K-Street features model Hoyong Kim walking along an urban street against a backdrop of towering modern skyscrapers and railway overhead structures. The subject wears a white ribbed tank top, an unbuttoned light blue shirt, dark knee-length shorts, and a cap, accessorized with layered necklaces. Captured with natural daylight, the composition employs an eye-level editorial framing that highlights the street-style aesthetic. The photograph was shot by photographer Hanna Moon with creative direction by Marcus Söder.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (30%)
Jet Black (40%)
Powder Blue (30%)
Background
Street
Context
Advertising Campaign