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BrandZara
ProjectCommon Ground
Two young men in casual shirts and jeans sit on a rooftop ledge overlooking city street traffic in black and white.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

two east asian mentwo menmale modelsmen sitting on rooftophooded plaid shirtplaid shirtraglan t shirttwo tone shirtcasual denim jeansdenim jeansmens casualwear

Description

Models Jaehyung An and Takuro Hama are captured on a sunlit rooftop ledge overlooking a bustling multilane city street for Zara's Common Ground project, photographed by Sungmin Kim. One model leans back in a two-tone raglan top and dark denim, while the other wears an unbuttoned hooded plaid shirt over a plain white tee and jeans. The black-and-white composition utilizes strong natural sunlight, creating crisp highlights and deep shadows with fine photographic film grain throughout.

Style

Editorial, Horizontal, Monochrome, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Off-White (40%)
Medium Grey (30%)
Off-Black (30%)

Background

Rooftop

Context

Advertising Campaign