H&M K-Street 2025
Associated creatives
Tags
Description
Fashion campaign portrait for H&M's K-Street project featuring model Hoyong Kim outdoors on a city street. The male subject wears a white ribbed tank top, light-coloured jeans with a brown leather belt, a cap, and drapes a light blue button-down shirt over his shoulder. Photographed by Hanna Moon with creative direction by Marcus Söder under natural daylight. The urban background features commercial buildings and signage against a clear sky.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (50%)
Beige (50%)
Background
Street
Context
Advertising Campaign