H&M K-Street 2025
Associated creatives
Tags
Description
This fashion editorial image from the H&M K-Street project features model Hoyong Kim captured outdoors near a railway crossing. The subject wears a light pink sleeveless top with printed typography paired with blue denim shorts and white socks. Strong overhead sunlight creates a warm lens flare effect and highlights the urban background setting, which includes blurred train cars and architectural elements. The composition is vertically oriented with natural backlighting and rich textural details on the clothing.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Denim (50%)
Blush (50%)
Background
Street
Context
Advertising Campaign