H&M K-Street 2025
Associated creatives
Tags
Description
This fashion editorial image for H&M's K-Street project features model Hoyong Kim captured by photographer Hanna Moon under the creative direction of Marcus Söder. The subject is posed outdoors against an urban building exterior featuring pale panels and ventilation grates. He wears a white textured short-sleeve button-down shirt over a white t-shirt, paired with dark denim shorts and a cap. Natural daylight illuminates the scene, highlighting the textures of his clothing and the surrounding architecture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Residential Building
Context
Lookbook