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Brand
H&M
ProjectK-Street
Model Hoyong Kim standing on a city street wearing a dark grey sleeveless top and light wash denim jeans holding a brown bag.

H&M K-Street 2025

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Marcus Söder
Marcus SöderCreative Director
Hoyong Kim
Hoyong KimModel

Tags

man standing on streetmanstanding on streetgrey sleeveless topsleeveless toplight denim jeansdenim jeansbrown shoulder bagshoulder bagsilver necklaces

Description

This image from the H&M project K-Street features model Hoyong Kim standing outdoors on an urban street lined with buildings and parked cars. The subject wears a dark grey sleeveless tank top with graphic details, light wash loose-fitting denim jeans, a dark belt, and layered silver necklaces, while carrying a brown shoulder bag. Photographed by Hanna Moon with creative direction by Marcus Söder, the scene is illuminated by natural daylight in a contemporary documentary style.