H&M K-Street 2025

Description

This image from the H&M K-Street campaign features model Hoyong Kim posing outdoors against a textured concrete wall with strong natural lighting casting distinct shadows. Hoyong Kim wears a dark patterned plaid overshirt left unbuttoned, layered over a light pink graphic t-shirt and white distressed wide-leg jeans with decorative tied details. Accessories include a dark baseball cap and brown footwear. The photograph was captured by Hanna Moon with creative direction by Marcus Söder, presenting a casual street style aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign