H&M K-Street 2025
Associated creatives
Tags
Description
This fashion editorial image for the H&M K-Street project features model Hoyong Kim walking through a narrow alleyway lined with storefronts and signage. The subject wears a tailored double-breasted beige blazer over a light blue collared shirt, paired with denim shorts, white socks, and a baseball cap. The photography by Hanna Moon utilizes natural daylight casting soft shadows, capturing an urban street style aesthetic with a warm color palette. Creative direction by Marcus Söder shapes the composition within a vertical framing orientation.
Style
Editorial, Vertical, Earthy, Retro
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (50%)
Denim (50%)
Background
Alley
Context
Advertising Campaign, Lookbook