H&M K-Street 2025
Associated creatives
Tags
Description
This fashion campaign image for H&M's K-Street project features model Hoyong Kim captured outdoors on an urban street by photographer Hanna Moon. The model wears a light blue short-sleeve button-down shirt paired with dark denim jorts and a baseball cap. The setting includes street signs, utility poles, and an overhead railway structure under natural daylight. The composition utilizes a vertical framing style with an editorial aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Powder Blue (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign