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Brand
H&M
ProjectK-Street
East Asian male model wearing a white textured shirt and dark baseball cap outdoors against an urban backdrop.

H&M K-Street 2025

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Marcus Söder
Marcus SöderCreative Director
Hoyong Kim
Hoyong KimModel

Tags

east asian male modelmale modelmanwhite textured shirttextured shirtshirtdark baseball capbaseball capcap

Description

This fashion portrait from the H&M K-Street project features model Hoyong Kim captured outdoors in natural daylight. He wears a patterned white textured shirt layered over a white t-shirt, accessorised with a dark baseball cap. The portrait is photographed by Hanna Moon with creative direction by Marcus Söder, set against a sunlit urban architectural background with soft shadows.