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Brand
H&M
ProjectK-Street
Model wearing a grey t-shirt over a white shirt and light wash jeans outdoors against a bright sky

H&M K-Street 2025

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Marcus Söder
Marcus SöderCreative Director
Hoyong Kim
Hoyong KimModel

Tags

man wearing grey t shirtman in grey t shirtgrey t shirtt shirtasian manman

Description

Fashion campaign portrait for H&M under the K-Street project, photographed by Hanna Moon with creative direction by Marcus Söder. The image features model Hoyong Kim wearing a dark grey short-sleeve t-shirt layered over a white collared shirt, paired with light wash denim jeans. The shot is captured outdoors with a clear sky and urban utility poles visible in the background under natural daylight.