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Model wearing a blue top and sunglasses seated by an outdoor swimming pool for H and M

H&M H&M Coastal Summer 2025 Collection 2025

Associated creatives

Tags

Description

This image from the H&M Coastal Summer 2025 collection features model Lea Seelenmeyer seated by an outdoor swimming pool. Captured by photographer Lukasz Pukowiec with executive production by Giorgio Tsintoukidis, the subject wears a royal blue sleeveless top and matching swimwear complemented by dark oversized sunglasses. The composition is set against a sunny poolside backdrop with natural lighting highlighting the wet-look hair and relaxed summer atmosphere.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Royal Blue (70%)

Background

Outdoor Pool

Context

Advertising Campaign, Lookbook