Brand
H&M H&M Coastal Summer 2025 Collection 2025
Associated creatives
Tags
Description
This fashion campaign image for the H&M Coastal Summer 2025 Collection features model Lea Seelenmeyer posing outdoors against a textured white wall. She wears dark sunglasses, a delicate necklace, a strapless patterned top with blue and yellow motifs, and light wash denim shorts. The shot is captured in bright natural sunlight, creating crisp shadows and highlighting the relaxed seasonal aesthetic. Photographed by Lukasz Pukowiec with executive production by Giorgio Tsintoukidis.
Style
Editorial, Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Denim (50%)
Background
Residential Building
Context
Advertising Campaign