H&M H&M Coastal Summer 2025 Collection 2025

Description

This striking monochrome fashion portrait features model Lea Seelenmeyer for the H&M Coastal Summer 2025 collection, photographed by Lukasz Pukowiec with executive production by Giorgio Tsintoukidis. The image captures a close-up composition where the subject wears a white ruffled top with a deep V-neckline while holding a piece of fruit to her lips. Her dark hair falls in damp strands around her face, and visible tattoos accent her inner wrist. The natural outdoor lighting creates high-contrast shadows against a dark background, emphasizing the tactile textures of the fabric and skin.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Advertising Campaign