H&M H&M Coastal Summer 2025 Collection 2025

Description

This monochrome fashion editorial photograph captures model Lea Seelenmeyer seated indoors against a plain wall for the H&M Coastal Summer 2025 collection. Photographed by Lukasz Pukowiec with executive production by Giorgio Tsintoukidis, the image features a subject wearing a patterned floral dress with a tie belt. The lighting is soft and natural, emphasizing clean composition and a timeless monochromatic aesthetic. The minimalist background highlights the garment and the subject's pose.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign