Brand
H&M H&M Coastal Summer 2025 Collection 2025
Associated creatives
Tags
Description
A close portrait from the H&M Coastal Summer 2025 Collection photographed by Lukasz Pukowiec featuring model Lea Seelenmeyer. She turns her bare shoulder to the camera, with loose, textured brunette waves framing her face and falling across her back. She wears a vibrant cobalt blue top featuring delicate lace detailing along the upper trim and thin tie shoulder straps finished with a small charm. The composition is framed in soft light against a solid navy blue backdrop.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Cobalt (50%)
Chocolate (40%)
Background
Coloured Seamless, Gallery
Context
Advertising Campaign