Brand
H&M H&M Coastal Summer 2025 Collection 2025
Associated creatives
Tags
Description
This fashion campaign portrait for the H&M Coastal Summer 2025 collection features model Lea Seelenmeyer seated in a white chair outdoors. Photographed by Lukasz Pukowiec with executive production by Giorgio Tsintoukidis, the subject makes a playful facial expression while holding a sliced lemon. She wears a printed bandeau top and light-wash denim shorts against a bright, sunlit background with tiled flooring.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (50%)
Lemon (20%)
Background
Carpark
Context
Advertising Campaign