H&M

Aug 2025

The H&M Coastal Summer 2025 collection campaign channels a relaxed, seasonal aesthetic through a series of editorial and commercial portraits. Photographed by Lukasz Pukowiec and executive produced by Giorgio Tsintoukidis, the imagery captures model Lea Seelenmeyer in a variety of coastal and poolside settings. The collection leans into a vibrant color palette, featuring cobalt blue, white, and citrus accents across floral-printed rompers, embroidered slip dresses, and coordinated swimwear. With a focus on clean composition and soft natural light, the series employs cinematic, monochrome, and analogue film techniques to emphasize tactile textures, from lace detailing to wet-look hair and oceanic backdrops.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign