Brand
H&M H&M Coastal Summer 2025 Collection 2025
Associated creatives
Tags
Description
This editorial portrait for the H&M Coastal Summer 2025 collection features model Lea Seelenmeyer captured by photographer Lukasz Pukowiec. The female model is seated with arms crossed, wearing a vibrant blue strap dress with embroidered details. Her wet hair frames her face, creating a natural coastal aesthetic. The background consists of a solid blue wall and tiled surface, echoing the oceanic color palette. Soft natural lighting enhances the tactile textures of the fabric and water droplets.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Royal Blue (80%)
Background
Concrete Texture
Context
Lookbook